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Shopping for Auto Insurance: Online vs. Agent

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In today’s digital age, buying auto insurance has never been more accessible. As consumers, we have the option to purchase policies either online or through a traditional insurance agent. Each method has its unique advantages and potential drawbacks. We are here to guide you through the pros and cons of both approaches, helping you decide which is best for your specific needs in terms of personalization, convenience, and cost.

Shopping for Auto Insurance: Online vs. Agent

Buying Auto Insurance Online


  • Convenience: Shopping for insurance online offers unmatched convenience. You can compare quotes from multiple insurers at any time and from anywhere, without the need to schedule meetings or phone calls.
  • Speed: The process of obtaining insurance online is generally faster. You can get quotes within minutes, and purchasing a policy can be completed quickly once you’ve made your decision.
  • Cost: Often, online platforms offer lower rates than those obtained through agents. This is partly because the insurer saves on agent commissions and may pass these savings on to you.


  • Less Personalization: While some online platforms offer customizable policies, you might miss out on the deeper level of personalization that an agent can provide by understanding your unique needs through a conversation.
  • Complex Needs Can Be Tricky: If you have specific or complex insurance needs, such as insuring multiple properties or cars, or you require a combination of different types of policies, navigating this alone online can be challenging.
  • Customer Service: The human element is less prominent. If you have questions or concerns, you’re often dealing with a call center and no one wants to deal with that.

Buying Auto Insurance Through an Agent


  • Personalized Service: Agents provide a personalized service, helping you to understand different policies and what they cover. They can tailor recommendations based on your personal circumstances, driving history, and other factors.
  • Assistance with Claims: Agents often assist with the claims process, offering a guided approach and acting as your advocate with the insurance company, which can be invaluable during stressful times.
  • Relationships and Trust: Developing a relationship with an insurance agent can lead to better peace of mind. Many people appreciate having a go-to person they can trust for their insurance needs.


  • Availability: Working with an agent might mean you are bound by their office hours, which can limit when you can discuss your insurance needs.
  • Cost: Policies purchased through an agent might come with higher premiums due to the agent’s commission. However, the value of personalized advice can outweigh this cost for many people.
  • Less Flexibility to Compare: Agents typically represent a limited number of insurance companies, and thus, you might not get as broad a comparison as you would online.


Deciding whether to buy auto insurance online or through an agent depends largely on your preferences and needs. If you value convenience and are comfortable managing your insurance needs independently, shopping online could be the way to go. On the other hand, if you prefer a personalized touch, guidance through the insurance landscape if you don’t feel as secure doing it alone, and assistance with claims, working with an agent may be preferable.Consider your priorities: Do you value speed and cost savings, or do you prioritize personal service and expert advice? Understanding these factors will help you make an informed decision in choosing the right path for purchasing your auto insurance. Remember, whether online or through an agent, the goal is to ensure you are adequately covered in a way that fits your lifestyle and budget.

About the Author

Jennifer Edwards

Jennifer, an expert at ArielQuotes, has a background in writing for Health and Auto Insurance.